As the title of this blog may suggest, the question ‘will we ever stop shopping?’ is truly one which needs to be asked in the current climate of the world. While if you look at the entirety of human history, the genuine advent of shopping as a means of entertainment or timepass is a fairly recent one, even being predated by other forms of entertainment we enjoy to this day, surprisingly enough. However, the currently climate of millennials and newer generations coming and changing the global landscape are what truly facilitate this questions necessity to be asked.
Another truly damning fact is the advent of e-commerce. Essentially, at the beginning, when e-commerce was simply in its infancy phase, people would generally prefer to go out, and buy things on their own, perceiving e-commerce to be janky and unreliable. However, as you and everyone else has undoubtedly noticed, e-commerce has gained so much traction, that today the king of e-commerce, Jeff Bezos, the CEO of Amazon, is one of the richest men in the world.
Over the past 10 or so years, e-commerce has gained more traction than ever before, and certainly has the potential to kill the traditional methods of shopping, that is, the type done through a physical storefront. So many times we’ve witnessed the internet’s ability to eclipse something rooted deeply in tradition and human history, as seen with the print industry. It’s no surprise then that juggernauts of the industry were and are quick to jump on the e-commerce bandwagon, quickly dubbing it the ‘next big thing’, before truly seeing where this ship was headed.
It’s important to consider however, that there exists various different fields and industries which were threatened by the internet, much like shopping, but ended up prospering even more using the internet as a complementary device, rather than a replacement. A prime example of this is the traditional Indian money game of Satta. Essentially Satta is one of the oldest games in the nation, saying a lot for a country who bears home to some of the earliest civilizations. As with all other entertainment forms, the internet posed a significant threat to the advent of Satta. However, instead of being eclipsed by the internet, satta found a way to integrate it, and live on as it always has. Sites such as SattaKing popped up, which allowed people to track the results of traditional satta, online.
In conclusion, there’s truly no way to tell whether or not the act of shopping for entertainment as we used to do decades ago will go the route of newspapers and print, that is, being demolished by the internet, or the route of satta and SattaKing, finding a way to seamlessly integrate, and continue on in tradition as it has done for so long. However, at this point, there’s no real way to tell, and we are just waiting in the wings waiting to see what becomes of shopping in the wake of the internet.